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Area served Worldwide Products Website The V.C. Squier Company manufactured for,, and. It was established in 1890 by Victor Carroll Squier in. In 1965, the company was acquired. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name. In 1982, the Squier brand was reactivated by Fender to become its brand for lower priced versions of Fender guitars. Squier guitars have been manufactured in Japan, Korea, Mexico, India, Indonesia, China, and the United States.

Contents • • • • • • • • • • • • • • • • • • • • • • • • • History [ ] V.C. Squier Company (1890-1975) [ ], a young immigrant who arrived in, in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of making. He moved to in 1881, where he built and repaired violins with his son, Victor Carroll Squier. To this day, their violins are noted for their exceptional varnishes, and they command high prices as fine examples of early U.S.

Instrument craftsmanship. Squier ranks among the best-known U.S.-trained violin makers and is often referred to as 'the American Stradivarius.' Victor returned to Battle Creek, where he opened his own shop in 1890. As his business grew, Squier moved the company to 429 Lake Ave. And eventually to 427 Capitol Ave, S.W.—the famous 'fiddle factory' of Battle Creek. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.

Up to 1900, the best were made in Europe. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day. Squier, and became well known nationwide and were especially popular among students because of their reasonable price. In the 1930s, Squier began making strings for the era's new electric instruments; the company also sold, and until divesting itself of all string-related products in 1961.

Entered the picture in the 1950s, when the V.C. Squier Company began supplying inventor and businessman with strings for his unusual new electric guitars. Squier Company became an official original equipment manufacturer for Fender in 1963. Fender acquired the V.C.

Squier Company in early 1965, shortly before Fender itself was acquired by in May of the same year. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name. Squier Guitars (1982-present) [ ] Before the Fender Squier line of guitars was introduced in 1982, Fender was making lower priced guitars such as the at its plant. Until the introduction of the Fender Squier series, Fender had never produced lower priced guitars based on its main and models and had always used different model designs for its lower priced guitars. In the late 1970s and early 1980s Fender was facing competition from lower priced Japanese made guitars.